Process and Production Nick - Lesson 6 Wall Moral

For this process and production lesson with Nick, we had to work in groups in order for this task to work. As this was our final process and production lesson with Nick, I was very excited to see what this lesson would bring as I really enjoyed the previous lessons with Nick. This is because I found them really fun and interesting because it was something that I hadn't done before in Graphic Design. I felt that these process and production lessons with Nick have allowed me to develop my skills and learn new ones that allow me to be a Graphic Designer.

The first thing that we did within this process and production lesson was split into the groups that we would be working with for this process and production lesson. Once we had done this we then had to pick out a word at Random, that we would be working with for this lesson. The three words that we had to pick out at random were "L'Imagination Prend Le Pouvoir" The words that we could choose at random from were known as Imagination Takes Power.

My group picked out the word Pouvoir which was the last word of the sentence, so within this task we were going after the other two groups. before starting the task we were given  we had to go back to our tables and produce a design from each person that was in our group. These designs would then be voted by the whole class in order to determine which designs would be used for the final piece. Once we had all done this we then to place all the designs on the floor for everyone to look at. We then had to take three post it notes to use to vote for our favourite design of each word. After we had done this we then had to see which of the designs we would be using for the final piece and the stop motion animation that would feature our final pieces and transitions.

I was really pleased with how my design turned out because I am starting to like type a lot more as a Graphic Designer. I think that I am learning a lot about the style and developing my skills in this area. Overall I got 5 votes for my design, but the design that won the majority vote for our group was my friend Cath, whose design I voted for because I really liked the design that she had created.

After the vote was made we then had to work out how we would produce the design of the word at a larger scale using 30 sheets of A3 paper. One point that allowed us to make this a lot easier for us to create the design was the sheet of paper that we had originally created the design on, as it used a grid to help us work and scale the design a lot better. Before painting the design we firstly had to draw out the design using a pencil, as their were 7 of us we were each allocated a letter for us to draw out. The letter that I was given was the second "O", at first I found it quite hard to draw the outline of the "O" because I think there one of the letters that I find tricky to draw. This is because I can never draw a perfect circle. However in the end I finally got the basic shape of the "O" I was then able to complete this for the design.

Once we had drawn out our letter we were then able to start painting the design in which we had created at a larger scale. Before we could start painting the design we were then asked as a group to choose a colour t random from Blue, Red and Yellow. The colour that our group chose was Blue, I felt that this colour worked and fit well with the word and design that we had created. After choosing the colour we were then able to start painting the design. I found that this task was very interesting as I felt that the task we had been given was exciting and very different to the other process and production lessons we had throughout the year.

After we had painted the word I felt that the colour allowed the design to stand out and look very bold and bright, but also very powerful. When we had finished this we then had to wait for the other two groups to complete there photographs and transitions for the stop motion animation that would be the final outcome of this process and production lesson. Before doing our transitions and photographs we had to think about how we would like to present our design on the wall by thinking about how we would put them up and take them down, which allowed us to look at the transitioning of the design.

We decided that we firstly would take the other groups paper down one by one, however as we were doing this we were then replacing this with our design one by one. We did this until we had completely filled the board with our design. As this was happening Charlotte from our group was taking the photographs for our stop motion animation. Once we had finished putting up our designs we were then allowed to take down our papers in a fun and exciting way which was pulling them off the wall and ripping them down as a group and throwing them behind us.

Overall I really enjoyed this Process and Production lesson with Nick, I found that this lesson was very interesting and allowed me to expanded on my skills in a way that is very creative and different to the other Process and Production lessons that I have.  

                                    

Business Lecture Summary Number 1

Year 2 Business Issues Summary 1

We started out this lecture by looking at a picture of the earth from the moon, and look at the earth in a different perspective. This looks very different, within this year we have talked about China, India, USA, Russia and Europe, where we have looked at the different internal structures.
Interconnections between regions and countries, trade and its importance. Not all is well within each country and the the normality. Internal stresses ned to be monitored, by lots of different groups, areas and companies. Something that we don’t need to consider but keep in mind and know about.

Consequence: Global economic structures are in a state of flux.
This due to many issues that are Political, Cultural, Social and Technological.
It is adapting your designer ability to work with the company. What is it the client is trying to do.
As such things change and alter, new opportunities  arise - as indeed do new threats, this provides moral and ethical issues for each one of gusto grapple with. Your views need to be justified to yourself, in context with the situation…. This is difficult!

So: We now have an understanding of global issues, and how they interplay and the key elements

This global situation is the back drop which you will be involved with when your in a business and whatever the business is.
We then looked at the National Economy
The National economy is affected by the global Economy. This results in the changes with the national economy to be Induced and Directed.

Induced Effects
Here, external changes to the UK cause Internal changes. Such as GM sells the company Vauxhall to PSA (Peugeot). Peugeot closes some UK Vauxhall plants Unemployment in these areas rise. These are often called “externalities” You should keep an awareness of what happens because they’re important and might effect you. An example of this is - One of your main clients faces difficult business conditions, you business with them may be reduced.  On a more daily basis, changes in Exchange Rates can effect trading ability. The movement could cause a few problems if it affects you firm, as the cost could up or it could go down.

Directed effects - These effects are related to internal changes that have a knock effect to the national economy, which means that they are directed to occur.

So-
Taxation changes
Legal changes - including standards
Financial assistance changes, etc.

Some of these changes may be as a result of external forces. Reaction to external changes - tariffs, quotas, etc.
We need to justify ourselves as we need to be more than just designers, we need to make sure that we have knowledge of everything else.
Directed issues can be local and national;
think business rates / council taxes.

To you (as designers) this is probably more important. Such directed changes will affect you. They will also affect your clients.
We found that changes happen all the time.

As designers, you need to recognise that these changes and we have to consider how they impact on us AND on the clients that we work with. This means that this will us to be more understanding of your clients situation. An example of this is payment issues and nothing else.

Market Issues
You and your work in terms of the market you are going to be in, you need to think border.
Competitors are those who do similar work, those who may attract clients money, but are not directly competitors.
They attract money from you.

Markets
Geographical / Location
Market Segment
Customer Type
Design need

Your Business
What you do and end up with, do you have / are developing a specialism in one or more of those areas?
If yes, you MUST keep an eye on the sector performance. We have to be prepared to diversity if need be.
If no, you are a generalist, fine, but ensure you are very good and business like.

Continually assess your market(s)
Just as you review your state (PDP) You also need to review the state of your clients
At the very least we should review with them, with your firm at least once a year. But we also have to consider whether the business activity of the clients has impacted you, for example the market and finances.

Consider membership of relevant trade organisations, there are thousands of them which could help you.

We were told that we should attend trade exhibitions, to look at and see what the market you serve is doing. A few examples of trade shows that we could attend were:

IPEX
Adtech
TfM
Future of Branding
Print and Promotion Live
Sufex

We then looked at the diagram that we were shown in the very first week of the second year at University. We were told that we all need to consider this advice with WHATEVER business we work with.