Thursday 4 May 2017

Sara ShowReel

Within this process and production lesson with Sara, it was our final lesson. We were given the task of creating our very own showreel which would present all our work that we have created over the past year that I had created using the programme Adobe After Effects. I found that this task was very interesting as it would feature all my final pieces from second year which I am really proud of. The programme that I used for this process and production lesson was Adobe After Effects. Over the past year I have felt that my After Effects skills has definitely improved over the past year. As I have learnt new skills and techniques with after effects. Before I started to create this showreel, I had to think about how I wanted to present my designs within the showreel. I had to make sure that the set up for the showreel was correct at 1920 x 1080. I also had to make sure that the animation was 30 seconds long, however it had to feature clips of my animations that I had created.

The part that I am least happy with was the transitioning between each of the animations because I feel that these could have been slightly better, and more visible because I feel that sometimes you can't see when the design is changing from animation to animation. The only part that you can tell this with is when you see the text explaining what animation is going to be playing next. To improve on this in my spare time I will look at this more closely to work out better transitioning that would be more suitable for the animation and showreel that I am creating.

My favourite part about this animation was the beginning part of the showreel when the text introduces my name and the topic of what is being displayed in this animation. Another part that I like about the design is the layout and the structure that I followed for this design because I think that this allows me to present my work in a professional and presentable way that the target audience or viewers will find easy to see.

Once I had finished my animation/showreel I had to make sure that I chose a relevant song that would fit and work well with the design that I had created for my final piece. The music that I used for this design was from the website called Ben Sound, the song was known as Cute. The font style that I chose to use for this design was Bebas Neue, I chose to use this font style because it was bold and stood out well it was also very easy to read and see. I decided to stick with the colours Yellow and White because I felt that these colours worked well together, as they were very contrasting.



Jay Cinema 4D - Lesson 3

Within this process and production lesson with Jay, the task that we were given for this lesson was to use the programme known as Cinema 4D. Within this lesson we were told that we were going to be creating our own Beer bottle, Bottle Top, Beer Cans and packaging design. I found that this task would be very interesting and very different to the other process and production lessons that we had with Jay. I thought that this task would be more difficult than the last lessons because I think that the designs we would be creating would be slightly complicated. We firstly started off by opening up the files that we were given to use for the materials for the designs that we would be creating in cinema 4D. 

The first thing that we created within this programme was the Beer bottle. I found that this design that I had created for the design was very creative, before adding the design onto the beer bottle I had to open up the design in adobe illustrator to change the settings of the design to an Illustrator 8 file. This is so that the design would work correctly on the material that I was going to create onto the programme. After we had created the bottle in the programme, I was then able to place the design of the label onto the design using the material option which I had to place on the Lathe tool. We also had to make different materials to add to the bottle to create a glass look on the bottle and another material for the liquid which is inside the bottle. We then created the bottle top to match the design and the label that we had created for this beer bottle. I felt that this design was alright, but to improve on this design I am going to create my own label that I would create in the programme Adobe Illustrator. 


The next design that I created for this process and production lesson was to create some soda cans, I found that when creating these soda cans these designs were very simple but effective. To add the design to the soda cans I had to use the Illustrator 8 file and add it as a material to create the design to the cans. We were given the template for the cans design, as we only had to place these onto the designs that I had created in Cinema 4D. The part that I like about this design was that the packaging of the design made it stand out and look like a actual product to sell. To improve on this design I am going to create my own design in which I will place onto the cans using the material tool. When creating this design I feel that it would be best to create a design that would also fit and work with the beer bottle that I had created and i'm going to develop further.  


For the final part in this process and production lesson we looked at creating a piece of packaging that was shaped like a cereal box. Again I created the box using the cube object that can be found in the top menu on the screen. I found that this design was a lot simpler than the other designs that I had created within this process and production lesson, as it was a box rather than something slightly more complicated like beer bottles and beer cans. Overall I am impressed with how this design turned out, as I again were able to place the design in which we were given to be placed on the box design. To do this I had to create a new material and add a texture to the design. To improve this I am going to create a new design piece that will work with the other two design that I will create for the soda cans and beer bottle. 


Overall I really enjoyed this process and production lesson because I was able to learn a lot of new skills within the programme Cinema 4D, that I will be able to use in the future and future projects. 

Here are the designs that I created in my own time, I like these designs because I think that they connect well with each other as they are all part of the same style and branding that I created, so it was like a collection of things, that a company was selling. I am really happy with how they have turned out because I think that they stand out, look professional and work well. 





Process and Production Nick - Lesson 5 Stencil Prints

This is my fifth process and production lesson that I had with Nick this year, I like these sessions because they're very productive and allow me to do something that I wouldn't usually do and create for my final pieces for my projects. I think that these sessions allow me to expand on my knowledge and skills that allow me to be a creative designer. Within this process and production lesson with Nick we again like the previous lesson worked with stencils, however this week we were working with three different font styles to use within this lesson. These font styles were known as Courier Bold, Baskerville Bold and Cooper Std. I liked that all these fonts were very unique but also had very different styles to one another, I think that these font styles are nice font styles and easy to use and work with for this process and production lesson. For the task that we were given in the lesson was to not use the whole of the letter, but elements of different characters or letters. For example the bottom of the R or the middle of the letter B. This was to create a new and creative characteristic that we could work with.

The first font style that I decided to work with within this lesson was Courier Bold. The elements that I decided to use from this font style was a part of the Number 5 and Letters P, J and U. Before I started to create my pattern, I firstly had to draw out the shapes and elements onto a A3 piece of paper that I had been given. To do this I used a pencil because I feel that if I had drawn the designs out with a fine liner I would have messed up the shape that I wanted to create for the design, I had to draw some of the shapes out very faintly to make sure that I got the basic shape of the design and elements. After I had drawn out the elements onto the sheet of the A3 paper I then had to use a craft knife to cut out the outlines of the elements that I had drawn. I found that this task was quite easy to do because I have noticed that over the past few process and productions lessons that I have had with Nick I have a steady hand which cuts around the outline of the elements very easily and carefully. Once I had cut the elements out of the A3 paper I then was able to start create a pattern on a new piece of paper. However before I started to create the pattern I decided very carefully about what I wanted to do with the design to make it look professional and bold, so that it would stand out and be easy to see by people. Although I still wanted the design to be very clean and look neat.


I then started to place the stencils into the spaces that I wanted to, after doing this I started to use the black paint in order to create a pattern using the stencils that I had created whilst using a font style. Once I had created this design I found that it looked very professional and neat, I think that the colour of the allowed the layout and the stencils to stand out and look bold. I thought about pushing this design even further by looking at creating a little animation to show the shapes changing from the original shape to something different and then returning to there final shape. 


I then moved on to work with the typeface known as Baskerville Bold, I liked this font style because again I found it clean and interesting. I again took the same following steps that I had taken with the last font style, as I firstly started out by picking out elements of the typeface. I decided to be a little more interesting a choose different letters from this typeface. I found that this font style was quite easy to grasp when drawing out the elements. Before creating the pattern on the paper, I firstly had to draw out the elements that I had chosen to use on a another sheet of paper in which I could use for my stencils. After I had done this I again cut out the elements using a craft knife, I found this quite easy as I have started to get used to using a craft knife. I then started to look again at the arrangement of the elements on the sheet like the last design, as I again wanted the design to be professionally laid out and look clean and sharp. However, I also wanted it to look bold and standout so that it would interest people to have a look at the design. I like this design because I like how the paint I used gave it a washed effect that made it look vintage and different to the previous design. 


The next typeface that I used within this process and production lesson was the typeface known as Cooper Std. I found that this font style was a lot more bolder and stood out a lot more than the other typefaces that we were using within this lesson. I found that this typeface was slightly harder to draw out the elements than the last two because I think the elements were a lot bolder as the style is very different to the other font styles. Once I had chosen the elements that I wanted to work with for this design, I started out by drawing out the elements using a pencil on a blank piece of paper to use as a stencil for my design. After I had drawn out each element onto the sheet of paper I was then able to start and cut around the shapes to create the stencil using a craft knife. Before starting to paint the stencil, I decided to use a different roller brush which was a slightly more fluffy and would give my design a different effect to the outcome. However after I had finished print the design using this brush I had noticed that it had made my design a lot messier than the previous two. Although I was happy with this because I felt that it was nice to create something different, bold but messier. 



For the final part in this process and production lesson, we were told that we should creating something new or a letter using the three different typefaces to create a design. I decided that I wanted to create my initials using the three different font style, to create each letter. I started off by the looking at each of the same letter for all the different typefaces, because I wanted to think about how I could create this design and see how it would work. I firstly started out by drawing an element of each to create the design, using a pencil on a blank sheet of paper. After I had worked out each element to make up the letter, I was then able to put this together to create my final piece for the letter R. I was then able to cut this out using a craft knife to use as a stencil for the letter, at first I decided to print the letter at a portrait angle to see how the design would look. I thought that the design came out really well which I was happy about. 


I then decided to do the same for the other two initials of my name which were the letters J and T. I again repeated the process and chose elements of each to create each letter. Before printing on the paper I had to think about arrangement of the letter, to see where I wanted to place the letter. I also had to think about how hard I did the print so that the letters would be visible and easy to see when printed on the paper. I felt that overall this design didn't look too great as I wasn't happy about how the design looked for this print. 


I decided to go a little further with this design and look at creating a landscaped design using the three letters that I had just created for this design. I felt that this design worked a lot better than the portrait design because I thought that this design was a lot clearer and sharper than the other. I felt that the design was a lot bolder than the other design. 


Overall, I really enjoyed this process and production lesson. This is because I again learnt new skills that I could use in the future for my future project.


Wednesday 22 March 2017

Process and Production Nick - Lesson 6 Wall Moral

For this process and production lesson with Nick, we had to work in groups in order for this task to work. As this was our final process and production lesson with Nick, I was very excited to see what this lesson would bring as I really enjoyed the previous lessons with Nick. This is because I found them really fun and interesting because it was something that I hadn't done before in Graphic Design. I felt that these process and production lessons with Nick have allowed me to develop my skills and learn new ones that allow me to be a Graphic Designer.

The first thing that we did within this process and production lesson was split into the groups that we would be working with for this process and production lesson. Once we had done this we then had to pick out a word at Random, that we would be working with for this lesson. The three words that we had to pick out at random were "L'Imagination Prend Le Pouvoir" The words that we could choose at random from were known as Imagination Takes Power.

My group picked out the word Pouvoir which was the last word of the sentence, so within this task we were going after the other two groups. before starting the task we were given  we had to go back to our tables and produce a design from each person that was in our group. These designs would then be voted by the whole class in order to determine which designs would be used for the final piece. Once we had all done this we then to place all the designs on the floor for everyone to look at. We then had to take three post it notes to use to vote for our favourite design of each word. After we had done this we then had to see which of the designs we would be using for the final piece and the stop motion animation that would feature our final pieces and transitions.



I was really pleased with how my design turned out because I am starting to like type a lot more as a Graphic Designer. I think that I am learning a lot about the style and developing my skills in this area. Overall I got 5 votes for my design, but the design that won the majority vote for our group was my friend Cath, whose design I voted for because I really liked the design that she had created.

After the vote was made we then had to work out how we would produce the design of the word at a larger scale using 30 sheets of A3 paper. One point that allowed us to make this a lot easier for us to create the design was the sheet of paper that we had originally created the design on, as it used a grid to help us work and scale the design a lot better. Before painting the design we firstly had to draw out the design using a pencil, as their were 7 of us we were each allocated a letter for us to draw out. The letter that I was given was the second "O", at first I found it quite hard to draw the outline of the "O" because I think there one of the letters that I find tricky to draw. This is because I can never draw a perfect circle. However in the end I finally got the basic shape of the "O" I was then able to complete this for the design.

Once we had drawn out our letter we were then able to start painting the design in which we had created at a larger scale. Before we could start painting the design we were then asked as a group to choose a colour t random from Blue, Red and Yellow. The colour that our group chose was Blue, I felt that this colour worked and fit well with the word and design that we had created. After choosing the colour we were then able to start painting the design. I found that this task was very interesting as I felt that the task we had been given was exciting and very different to the other process and production lessons we had throughout the year.




After we had painted the word I felt that the colour allowed the design to stand out and look very bold and bright, but also very powerful. When we had finished this we then had to wait for the other two groups to complete there photographs and transitions for the stop motion animation that would be the final outcome of this process and production lesson. Before doing our transitions and photographs we had to think about how we would like to present our design on the wall by thinking about how we would put them up and take them down, which allowed us to look at the transitioning of the design.



We decided that we firstly would take the other groups paper down one by one, however as we were doing this we were then replacing this with our design one by one. We did this until we had completely filled the board with our design. As this was happening Charlotte from our group was taking the photographs for our stop motion animation. Once we had finished putting up our designs we were then allowed to take down our papers in a fun and exciting way which was pulling them off the wall and ripping them down as a group and throwing them behind us.




Overall I really enjoyed this Process and Production lesson with Nick, I found that this lesson was very interesting and allowed me to expanded on my skills in a way that is very creative and different to the other Process and Production lessons that I have.  
                                    

Monday 6 March 2017

Business Lecture Summary Number 1

Year 2 Business Issues Summary 1

We started out this lecture by looking at a picture of the earth from the moon, and look at the earth in a different perspective. This looks very different, within this year we have talked about China, India, USA, Russia and Europe, where we have looked at the different internal structures.
Interconnections between regions and countries, trade and its importance. Not all is well within each country and the the normality. Internal stresses ned to be monitored, by lots of different groups, areas and companies. Something that we don’t need to consider but keep in mind and know about.



Consequence: Global economic structures are in a state of flux.
This due to many issues that are Political, Cultural, Social and Technological.
It is adapting your designer ability to work with the company. What is it the client is trying to do.
As such things change and alter, new opportunities  arise - as indeed do new threats, this provides moral and ethical issues for each one of gusto grapple with. Your views need to be justified to yourself, in context with the situation…. This is difficult!

So: We now have an understanding of global issues, and how they interplay and the key elements

This global situation is the back drop which you will be involved with when your in a business and whatever the business is.
We then looked at the National Economy
The National economy is affected by the global Economy. This results in the changes with the national economy to be Induced and Directed.

Induced Effects
Here, external changes to the UK cause Internal changes. Such as GM sells the company Vauxhall to PSA (Peugeot). Peugeot closes some UK Vauxhall plants Unemployment in these areas rise. These are often called “externalities” You should keep an awareness of what happens because they’re important and might effect you. An example of this is - One of your main clients faces difficult business conditions, you business with them may be reduced.  On a more daily basis, changes in Exchange Rates can effect trading ability. The movement could cause a few problems if it affects you firm, as the cost could up or it could go down.

Directed effects - These effects are related to internal changes that have a knock effect to the national economy, which means that they are directed to occur.

So-
Taxation changes
Legal changes - including standards
Financial assistance changes, etc.

Some of these changes may be as a result of external forces. Reaction to external changes - tariffs, quotas, etc.
We need to justify ourselves as we need to be more than just designers, we need to make sure that we have knowledge of everything else.
Directed issues can be local and national;
think business rates / council taxes.

To you (as designers) this is probably more important. Such directed changes will affect you. They will also affect your clients.
We found that changes happen all the time.

As designers, you need to recognise that these changes and we have to consider how they impact on us AND on the clients that we work with. This means that this will us to be more understanding of your clients situation. An example of this is payment issues and nothing else.

Market Issues
You and your work in terms of the market you are going to be in, you need to think border.
Competitors are those who do similar work, those who may attract clients money, but are not directly competitors.
They attract money from you.

Markets
Geographical / Location
Market Segment
Customer Type
Design need

Your Business
What you do and end up with, do you have / are developing a specialism in one or more of those areas?
If yes, you MUST keep an eye on the sector performance. We have to be prepared to diversity if need be.
If no, you are a generalist, fine, but ensure you are very good and business like.

Continually assess your market(s)
Just as you review your state (PDP) You also need to review the state of your clients
At the very least we should review with them, with your firm at least once a year. But we also have to consider whether the business activity of the clients has impacted you, for example the market and finances.

Consider membership of relevant trade organisations, there are thousands of them which could help you.

We were told that we should attend trade exhibitions, to look at and see what the market you serve is doing. A few examples of trade shows that we could attend were:

IPEX
Adtech
TfM
Future of Branding
Print and Promotion Live
Sufex

We then looked at the diagram that we were shown in the very first week of the second year at University. We were told that we all need to consider this advice with WHATEVER business we work with.



Wednesday 15 February 2017

Jay's Cinema 4D Lesson 2

Within this process and production lesson we will be introduced to dynamics and particle systems purposed for randomised design. Our final outcome from this will be a series of design experiments using the programme Cinema 4D. Within this lesson we will be looking at the:
1. Set Up Work folders
2. Create Modifiers for design purposes 
3. Create Materials and Environments
4. Create Particle Systems
5. Create Dynamics Systems 
6. Render Artwork from experiments
These workshops will eventually allow us to produce:
1. Rendered Sample Artwork from Cinema 4D
2. Experiments exploring Dynamics in Cinema 4D
3. Prototyping in Cinema 4D.
Inspiration 
http://www.gmunk.com/
http://www.tomato.co.uk/
http://helloluxx.com/

We firstly looked at the artist Bridget Riley and the company known as G Monk, which is heavily introduced into the likes of film and cinema.  

We firstly made the new folder that we would put or assets into. Within the industry we will be expected to have great organisation and creating folders will help this. We then opened cinema 4D and left it is the standard settings.

We need to then create a square object using the square option tool at the top of the programme screen, after we had done this we then had to add an extrude option to the square, so that it would become a 3D shape. However, we wanted to make the 3D square slightly longer to do this I had to change the value of the Z axis to 5000cm. As this was a solid object, I wanted to make the object into a long but hollow tube which you would be able to see through. To do this I had to select the caps option and select the none option so that you would be able to see the object as a tube. We then moved onto look at the twist tool which is in the bend menu, I found that this part would be very interesting as it something new, that I have learnt before. This is because I only know the basics about Cinema 4D, we then had to change the angle to 20 degree so that the tube had slight bend added to it. After this we then wanted to see this as a polygon, however to do this I had to follow the process of Display > Gouard with Lines. I then had to select the extrude option in the right-hand menu at the top and select the object option > and the subdivision to 500. I then had to look at the coordinates for the twist tool. Where I had to change the R. Pitch from 90 degrees to 0. I then had to go back to the object menu and change the angle to 10 degrees and change the mode from limited to unlimited.

We then moved onto create a material but to do this I had to double click in the bottom left hand menu which then created a material. I then selected the material which expanded open the materials option, within the basics menu I had to untick the colour option and tick the luminance and untick the reflectance. I then moved onto the Luminance menu where I wanted to create a texture for the material, I did this by Texture > Surface > Checkboard. We then looked at the U and V frequency which is how many boxes there are displayed on the tube. I decided to keep the U frequency the same at 0, however I decided to change the V from 0 to 10, once I had done this I was then able to drag the material onto the extrude option. Although I wasn’t happy with how the design looked so I chose the material and the checks again and change the V frequency to 40. I felt that after I had done this it allowed the design to look a lot better and stand out more. 

I then opened the render settings and chose the Anti-Aliasing option to make sure that the Geometry setting was changed to Best. I then selected the rectangle > Object > Intermediate point from Adaptive to subdivided. 

We then moved on to create a sphere, however I needed to then change the object radius to 50cm. I then looked at the coordinates of the sphere and change the P:Z to 500cm, R:P to 30 degrees and the R:B to 40 degrees. I then need to select the sphere to change the material colour that I had duplicated, I decided to change the colour of the checkboard colour to a red and orange. I was then able to add this material to the sphere, however U had to once again change the U and V frequency, the V frequency from 10 to 40. I was then able to add a function to the sphere using a reflection, to do this I had to go to the basics option > reflectance > add > reflection legacy. Once I had done this I was then able to add a Fresnel to the sphere by following the process of Layers colour > texture > Fresnel.

After we had done this we then created a camera to lock the design in place when rendering out the document. Once we had created the camera, I then again had to look at the coordinates option and make sure that all the values were at 0 for every value. To switch on the camera, I had select the black dot at the side of the camera modifier in the top right hand menu. I then went back to the render settings and looked at the window option where I had to save my design. To do this I went file > Lesson 2 Tunnel, I had to make sure that the format was set to jpeg. I then moved onto look at the effect option and the Ambient Occlusion and render out the design again under a different file name. I then went back into render settings to un tick the Ambient Occlusion. I then dragged out the rectangle to add a star under the pen tool, we then had to place the star under the extrude which change the tube into a star shape that still had a twist. To change the amount of points in the star I had to select the object option and change the points from 5 to 7, after I had done this I then went back into the render settings to switch the Ambient Occlusion back on and render out the file under a different name. 

I then wanted to make the sphere smaller, but to do this I had to change the radius from 50cm to 20cm. Furthermore, into this I wanted to add an emitter to the design, to do this I had to follow the process simulate > particle > emitter and change the particle emitters coordinates from P:Z to 70cm. However, I had to make sure that the particle stop emission was changed from 150F to 200F, I also had to make sure that the timeline frames were changed from 90F to 200F, the speed was 200cm and the rotation was 360 degrees, and show object > instances. I had to make sure that the emitter angles were 60 degrees and the sphere was then added to emitter in the modifier menu in the top right hand side menu in the Cinema 4D programme. I was then able to press play on the timeline. 

However, I then noticed that the ball sphere kept going through the tunnel so we needed to add dynamics to this to stop this from happening. We then looked at the extrude tags > simulation tags > collider body, where I had to make sure that the sphere tags > sim > was then set to a rigid body. I had to set the dynamics tag to collision and shape to a static mesh. 

To expand on this I had to follow the process of mode > project > dynamics and change the gravity values from 1000 to 10. I needed to make sure that in the render settings the key frame every option was turned off and the output selected all frames. However, I was also told not to render out the animation with the Ambient Occlusion on because it takes the animation a long time to render out, I was then able to save this a close the option but if I wanted to render this design out again I would have to change the file name so it wouldn’t render on top of any previous work. 

We then moved onto create a new animation in the programme where I had to select and hold down the cube option, so that I would be able to change this to plane. I wanted to change the size of this so I made sure that the W was 1000cm and the WS was 50 cm. The height was also 1000cm and the HS was 50cm. I then selected the bend option and the displacer, I then dragged this option over the top of the plane and selected the displacers shading to add a shader to the design to do this I selected the Noise option. I then moved onto the object menu to change the height to 50cm, once I had done this I then went back to the shading menu. Once I had opened the shading menu I had to make sure that the Global scale was 400%, the contrast was 75% and the Animation speed was at 1. I then had to make a new material as I did before using the checkboard options however I need to make sure that the V frequency was set to 20 and that the texture fills the whole page on the screen. I then selected the subdivision and placed the plane into this. 

I then opened the render settings and made sure that the Anti-Aliasing was turned on. We were then told to select the subdivision surface editor and change the value to 4 because anymore and the programme would crash. We then followed the process Displacer > Object > changed the height from 50cm to 20cm but as this didn’t look right I changed it back to 50cm. I then selected the texture tag on the material and change the projection option to spatial which made a nice pattern to the design. I then copied this material, before I created a new one as this material would be used as gradient by the using the texture option. After I had done this I then clicked on the gradient swatch to change the Interpolation to None from the Smooth Knot. I also had to make sure that the type was changed from 2D-U to 2D-V. 

For the final part in the process and production lesson with Jay, I then created a new animation once again using the Emitter and MoText tool. I firstly had to again create a plane object by selecting and hovering over the cube option, I then had to command drag the plane modifier in the top right hand menu to create two new layer. This then allowed us to have three to work with, I then selected the object option and changed the width value to 200cm and changed the height to 2cm. For another one of the plane objects I had to change the values of the width to 70cm and the height to 70cm, for the final plane object I had to change the width to 4cm and the height to 200cm. 

I then had to create a material as the same as I had before in the previous two animations and duplicate them so that I would create 8 x luminance materials that I would be able to apply to each plane object that I had to duplicate to get 8 x plane objects. I then selected the emitter and followed the process of simulate > particles > emitter, I was then able to change the R:P to 90 and the emitter angle to 60 degrees. I also had to make sure that the particle birth rate editor was set to 20 and the render was also set to 20. 

To find out whether the animation work I had to go to show objects > spits out objects and select all the planes and choose the object option and set the WS and HS to 1. I was then able to add moText to the design by writing Post Modernism.

I found that this process and production lesson was fun and very interesting, as I got to learn lots of new things. I think that in my spare time whilst at University I may try to develop these skills further to help me expand on my knowledge of Cinema 4D.  








Friday 3 February 2017

Outdoor Culture Creativity and Affect - Spencer's Lecture

Within this lecture we started to talk about the subject topic of Outdoor Culture Creativity and Affect. The first part that we looked at within this lecture was a video known as the dream of the 90’s is alive in Portland which is about the Portlandia spirit of the 90's. It started off in the Los Angeles area about a guy who had recently come back from a trip in Portland, where he started to talk to woman about his experiences and how the 90's era still exists which is located in Portland. I found that this video was interesting but slightly weird as well.



We then moved onto to watch the same video, however it was about the same story but the place in Portland had a special place that lived in an era in the 1890's. I found the video very strange and interesting.

              

Reference - https://www.youtube.com/watch?v=0_HGqPGp9iY

There is a recent (re)turn to concern with nature in Graphic Design. There is a point of historical contact, but there is something that keeps pushing against.We firstly looked at NeuBau First 
(Gandl, 2014) - which is a catalogue where we looked at different layouts of the publication that showed us the different art forms of trees. from photography to Illustrations and Vector Illustrations (graphic). It is intended to be produce to authentic designs, within the catalogue design. Where in which you find the trees are more in the urban areas. High contrast texture photographs such as Bark, simulated surfaces. Trying to show wildlife through digital work. The NeuBau First Catalogue is a collection of detailed silhouettes of trees in urban areas and photography, and separate tree sculptures. 

Within the publication there are four different categories of imagery which are:
- Naturalistic Objective photography
- Vectorised and digitalised imagery
- Urban scenes with naturalistic elements (trees/bushes in pots on pavements)
- Textual details of natural forms (barks, etc.).

Some of the inspiration that was used to address the lack of architectural modelling - attention to naturalistic components and materials which provide architects a better catalogue to work with, by doing this Neubau has made the publication in a downloadable media.

The next one that we looked at was a publication and outcome called the Outsiders by Bowman, Ehmann and Klanten. Where we firstly looked at the front cover of the publication that displayed is someone that is standing on a cliff top that is wrapped in either a blanket or a duvet that has red hair. This makes sense of the publisher’s claim to an: occasional romantic or ironic work, it is a quotation of a image called Wanderer above the Sea of Fog by Caspar David Friedrich, that is displayed and portrays a romantic setting, that has a story behind the painting and image, that is very interesting. We have a connection between this image and the publication which has been intended as a joke. The artificial hair is something that is very intense, and that stands out to the outdoors. We want to see life size version of the outdoors, that is pre-industrial. 

We then moved on to look at what is presented inside the book, which is more about camping technology and about different ranges of camping expeditions. It is all heavy conditioned as there is a guide involved. it is the functionality of camping and camping equipment design, more interesting about travel and people that like to camp. The book has been stylised, I found that this book was quite interesting as I may look into this book even further. 

We then moved onto looked at the publishers blurb and the design focuses of this book:
- Products 
- Brands
- Workshops 
- Organisations


Reference -



How these publications play the tension between the natural and the designed world. we started to look at a pastoral landscape which is a slightly different to romantic concerns. The pastoral is calm and so beauty but has a similar lifestyle, similar types of nature. It includes rural communities, it is a very ordered landscape. Where we were shown an example of a painting that has a rustic world that is about communities coming together and managed vision of nature which was Alvan Ficher in 1854. The outsider book has a new pastoral movement. It is a more conservative form of artwork. We then looked at a review about some of the pictures that we were shown about the ‘Picturesque’ that was fostered by William Gilpin at the end of the 18th century. He urged everyone not just artists to go out into the nature such as the cotswolds and the lake country to look at different scenes that reminded people about the examples of paintings like Claude Lorraine. The interest in the sublime begins to grow out of people’s accounts of the pass. 

We then looked again at the Caspar David Friedrich piece that has a reaction to the neo-classical reason/rationality and has a supernatural account of vision. It is a very expressive, spontaneous and not controlled piece of design work. We some times get photographer that are interested in urban cities and the urban landscapes, like the European countries that the nature is kept in a unkept way. The opposite to east European countries is that they are more romantic and let go. We then looked at arts and craft movement, which was between 1880 to 1914. Where we looked at the artist William Morris and Ruskin where they talked about the quality of life and we then talked about the IKEA advert and chucking out the chintz, IKEA advert in 1990’s. Its all about female liberation. The store IKEA has reformed the british culture and homes over the years. There all natural materials.


I found that this session was very interesting and i'm looking forward to the next lesson to look into this topic even more. Within next session we will briefly look at the language and affect.