What is 'Theory As Practice' for you?
This is to start to learn how to research the history of Graphic Design and Animation, also what other people do. This year we are going to be focusing on ourselves and the path that we are going to take.
What is Research?
What - Theme/Research the subject
Why - Context/The background and the Literature Review
How - the approach/methodology and the methods that you use. How will you approach the subject or the piece of work
What - What is the Outcome/Results and the conclusions. Also what have you learnt throughout the project.
I found out that Research leads to Originality and research is part of the professional practice.
Year 1 - Foundation
Year 2 - Transformation
Year 3 - Professionalism
Final Year - Independence and Originality
We then looked at a quote by George Lucas, I found that this quote is very inspiring and tells you that you can accomplish anything that you want, and technology plays a major part in this, as it is changing, which is making design stand out more and become better than it ever was.
We were told that all creativity at all levels is just technology; it is fundamentally just research. We then looked at an example of a campaign, where we were given the task to use the research method to write down your answers to the questions that we need to answer. The example that we as a group chose was from the red Dot Award called Hear The Human Story. Here is what we came up with:
What - What is the subject, the theme?
It is a tv and online documentary and a campaign that puts humanity back into the news.
Why- How does it relate to the clients needs?
It is for people to understand that the company goes beyond the headlines of the global news to find real human stories that do matter.
How - How did the designers approach the assignments?
They went to visit them, there were six people in total from 6 different countries. They deliberately directed it in a elegant cinematic style.
What - What was the final result and achievement?
Reaching thousands of people online and millions via the TV, this campaign did not only position a brand, it injected humanity back into the news and gave a voice to those who are often forgotten about by other platforms and networks.
We were then told for our next seminar session with Polina that we need to research into topic of our choice that we were going to create a presentation about. We also needed to think about why and how we could investigate into our chosen subject. I found that this seminar session was very interesting and because it was something new.
