Influence and Behaviour.
In this Lecture we learnt about Influence and Behaviour, we did this to have more knowledge on what we influences us when designing and research our own work. We also looked at Behaviour, as we looked how we behaved towards the project that we had been given and how we looked at design work.
What is Influence and Behaviour?
Influence- Is the capacity to have an effect on the character, development, or behaviour of someone or something.
Behaviour- The way in which a person behaves in response to a particular situation or stimulus.
We have many Influences throughout our life such as:
- Friends and Family
- Music
- Culture
- Media
- Political
- Hobbies
- Psychological
After this we then looked into the way that propaganda is advertised and why it is so inspirational to us as designers. We looked at Edward Bernays who was a famous Austrian - American pioneer, who is famously known for the term Propaganda.
Manipulation.
Edward Bernays commercialises Propaganda. He was very interested in looking at how design was shown in World War 1. Edward Bernays trialled a piece of artwork by Charles Dana Gibson in 1907 known as the Gibson Girl. Edward saw inspiration and potential in this piece because it sent a message to the world about War.
Reference-
Edward Bernays had also written about book called Propaganda, two famous quotes from his book that he used to say about Propaganda were:
“The conscious and intelligent manipulation of the
organised habits and opinions of the masses is an
important element in democratic society. Those
who manipulate this unseen mechanism of society
constitute an invisible government which is the
true ruling power of our country……”
and
“….. We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is
organised. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.” - Edward Bernays
After Edward Bernays had done this he then found that he could use the same methods that he had already discovered in the commercial world, with a company called British American Tobacco.
Once we had looked at the Edward Bernays we then looked at the topic Torches of Freedom. Whilst looking at the topic of torches of Freedom we decided to focus on the posters that presented message about war that relate to the British American Tobacco company and Bertha Hunt who was associated to womens rights around that time period.
We then watched a short advert that was based around V Slims, which are blue- E Cigarettes that features an actress, american model called Jenny McCarthy. This video symbolises that she takes back her freedom when using a E-Cigarette rather than normal ones.
After this we then changed the topic to find your greatness, where we looked at the designer called Wolff Olins who designed the London 2012 Olympic Games logo, however I found out that people didn't understand what the logo was about. I found out the logo was made up of the from numbers, for example 2012, I thought that this was a really good idea because it was related to the year of the London Olympics.
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After the logo was created the designer knew that the design could be flexible, as it could be manipulated for the future games. The designer Wolff Olins found that the past olympic games logos were very simple and plain. He designed this logo because he didn't want a logo design that would feature a hurdler jumping over the houses of parliament.
Once we had looked at the London Olympics logo we then looked at two adverts that had been created for the olympic games. The first was an Adidas Advert that was made for the games because Adidas was the main sponsor of the London Olympics. The advert featured the logo of the London Olympics were the designer for the advert had used prescribed anarchy, which was featured as structured chaos. The second advert that we watched was from Wieden + Kennedy, as they had the task of producing an advert without using the logo of the olympics or relating to the olympics. This is when Nike came up with the Find your Greatness campaign.
The Nike Advert about Find your Greatness was very inspiring to get motivated and take part in sports. Also Greatness can be displayed in many ways whoever you are, wherever you are. Greatness is not in just one special place, Greatness is whoever it is.
Next we looked at the legacy that would be created after the 2012 Olympic Games in London, the company known as FCB Inferno won the bid to create the legacy of the Olympic games after they had finished. Sport England then produced a campaign known as the this girl can, because they wanted people to get motivated and get involved in different sports after the Olympics had finished.
Reference-
We then looked at the topic of Deception, that related to the company and energy drink Red Bull, which was produced in the 1980's by an Austrian. The drink was introduced to improve your performance and has now become a world wide successful product, that is now used for sponsorship. However Red Bull did have a few problems in there time and are now being careful with how they market there drinks, so that it doesn't effect the target audience in a bad way. For part of the project that many people use for there products is us, as they want to use you as an Asset to promote their product that they have created.
I found that this lecture was very inspirational because I learnt quite a lot about how influence and behaviour effects us as designers. I thought that the part that I like the best about this lecture was the 2012 London Olympics section because it allowed me to look at the olympics from at different point of view, as I am interested in sport and watched the olympics when they were featured on tv. I found that the information that I learnt about the Olympics was very influential, which allowed my knowledge of the games to widen. I learnt a lot in this lecture and that there is lots of points that I need to consider within my design work for example can you promote your product in ways that aren't? Who is your target audience going to be? Who will see it? When will it be seen? Where will it be seen? and finally How do you want your design work to associate with the target audience that you will be aiming towards?
I think that I am going to take a lot of points from this lecture when creating my design work in the future, as this will allow me to produce professional work that will be aimed at the right target audience. It will also allow me to get inspiration from many influences that are featured in my life and how I act about it.
