Sports Company in Manchester. Sports Creative Ltd.
Chocolate Company
The first thing that we did in this lecture was to look at a timeline about the American presidents. A timeline is used to show what has happened as is quite useful to to see what is going off at the time.
Buyer and Behaviour
Within this subject we will be looking at how Buyers need to behave. The Buyer Behaviour Process is that they need Recognition, they then need to search and to do a Pre-Purchase Evaluation. The need to start to evaluate the product. So that this evaluation will determine whether the product is right for you. If it is we will then be able to Purchase the product, then consumption. The last thing you need to do is a post-purchase Evaluation, to evaluate whether it is good, bad or an okay product.
We were then shown a diagram that showed us about the process of the marketing and the process that you need to take as a buyer so that the behaviour needs to be good.
(Draw out the diagram)
Maslow’s Hierarchy of Needs
5. Self-Actualisation – Personal and Values
4. Esteem and Status – Power, Respect and Worth
3. Belongingness – Relationships, Family, Home and Sex
2. Safety – Shelter and Defence
1. Psychological – Food and Water
Which product am I going to buy – Memory is it good/bad/indifferent, is it also long term/short term.
What are its aesthetics? – it reflects who you are.
Emotion – Hedonism – live with guilt? Conscience, Love? Genetics – Man vs Women
Logic – people have different logic
Range of Choice
Attitude to Risk – are you prepared to take a risk, are you willing to buy it.
Nature of Problem – How it works, it goes straight over ours heads. – The routine, simple vs complex, is a low or high involvement.
Religion/Belief Structures. – will it effect how you think.
Legal Issues. – what can you show what can you get away with. This interacts with religious beliefs. Having a look at what is acceptable and what is not.
Other Views – Peers, Family and Friends.
And finally the financial Issues.
We then looked at a Chart of major companies that own several other companies, so you maybe working for more companies than you expect.
Business
- Looking at the behaviour process.
- Design – Targeted Design
- Market Issues – Market Segment Real Market Issues. End user aspects
- Research – Macro Environment. Social/ Ethical Issues. How are you going to go around the ethics? This could cause you a lot of problems.
(Draw out the Diagram)
Sender - Message – Encode – transmit – Decode – Receive
Transmit – Noise and Interference.
Message - Is it simple, complex, long or short
Sender – Reason for the message
