Another example that we looked at was the Christmas Card that was created by a company called the Nice Agency for critical mass, I found that this example was very different as it was a digital message. I thought that this was very interesting, as I could look into this design even further when it comes to design my own christmas card. This christmas card digital message was used to advertise the Critical Mass to new Clients. This advertisement was originally a still, however were it tells you to place your phone, the animation that they created would then appear on your mobile screen, which you will then be able to watch.
Our Christmas card has got to advertise to several different target audiences, which will be a very important factor to consider when designing our Christmas Cards. We were told that we needed to show our personality through the designs that we were going to be creating. We then looked at other christmas cards that were created by Graphic Illustrators, I found that some of these pieces were very creative, bright, bold and stood out to me well.
The Brief that we were given was:
"The brief is about great but simple ideas. The festive season is saturated with traditional and contemporary imagery and sentiment. Your challenge is to develop an innovative approach to Christmas 2016 - communicate a compelling christmas vision to surprise, inspire and delight. Anticipate how audiences will view The School of Art & Design, be imaginative in generating a festive feel for the University of Huddersfield to unleash your collective creativity and make it memorable."
What do we need to consider:
- Collaborate - Graphics Illustration, Photography, Animation and Art.
- Look from a personal point of view, what was your best christmas that you had or what do you think of when it comes to christmas time.
- Brainstorm some of your ideas.
- Who's your audience? - What's the message?
- Develop some new ideas.
- Pitch it to others - what's the response?
- Evaluate and refine those ideas
- Revisit the brief and refine
- Pitch to the Panel at 3pm (Tracy)
After this we looked at Mixed Media design, which I thought were very different to designs that we had seen before in this workshop. Would produce a gif for our christmas, don't be original be experimental and take your ideas further. The design that you create can either be still or it could be move me 3D be Illustrative, but we need to make sure that it stands out to people.
My Ideas
I had to consider what I associate with Christmas:
- Gingerbread
- Reindeers
- Snow/Snowflakes
- Travel
- Trees
- Food and Drink
- Baubles
- Tinsel
- Holly
- Family
- Pinecones
- Candycanes
The first idea I had was that you like to travel the world at Christmas time, to see all the different countries and cultures at Christmas and New Year. For this I was going to create an animation using the sleigh to go around the world that then leaves the words behind which appear and say "Travel the world this Christmas" once this has happened snowflakes will fall and cover the screen completely white and words would then appear and then say Happy Holidays. However feel that this wouldn't work. My next idea was to create a typography Christmas Card using a symbol and the words that you associate with Christmas. Below are my final designs that I created for this Christmas Card workshop.
