Monday 11 January 2016

Expanded Genealogy

In this seminar, we talked about Expanded Genealogy, which about genealogy but it is more depth, I felt that this would be a good idea to do this because it would allow me to look into the topic even further, which would allow to understand the topic better than before. I thought this would help me a lot more in the future because I think that this will allow to work a lot better, with a better understanding of the topic and why Genealogy, is so important to us as graphic designers. The first part that we learnt about in this seminar is Future Genealogy.

Future Genealogy is known a reversed family tree, that are not conducting. A Genealogical Method that is mostly famous was made by Michel Foucault who was born in 1926-1984, who is a french archaeologist and psychologist.

Genealogical Method?

What is a Method?

It is a way of doing something, it is a path that you can follow.

What is Methodology?

It is the knowledge of the way you are doing the thing. The Knowledge of the method.

After this we then talked about pre-conceived and what was meant by this term we going to be learning about. The genealogist examines the pre-conceived and questions the phenomenon that "we tend to feel this without history" Pre conceived means to examine something which is pre thought. We then thought of many things that might be seen as no history, these include colour, electricity, goodness, badness/evil. Looking into this subject even further we looked at a book written by Friedrich Nietzsche called Beyond Good and Evil, which was produced in 1886. I found that this book was based on two pre-scribed notes. We found that the fabrication of concepts meant there was a positive form of production and creativity, as it is therefore something. I found that this was an interesting point because it shows that if something is produced positively it is known as something, which the target audience will like.

When then talked about whether Genealogies sound like it is Subjective or Objective. We found that Genealogies are subjective, as you are strongly 'present' in the study. I found that this was a good point because it means that the point you make will effect the study that you are in now. However objectivity doesn't allow involvement for the researcher. We then looked at the design called Michel Foucault who asks:

"what right have [historians] to impose their tastes and preferences when they seek to determine what actually occurred in the past." 

Once we had looked at this we then talked about Eternal truth, which means it is Pre-conceived and genealogy is a method to conduct an enquiry. It is an event that is different when you are not there and it can be seen from different perspectives. However, Genealogy claims that there is no eternal truth and it is ever expanding. Michel Foucault claims: 

"the purpose of history, guided by genealogy, is not to discover the roots of our identity, but to commit itself to its dissipation."

We found that the root means the eternal truth, the dissipation means scattering and disregarding. Finally the identity means that it is Foucault subject. It means its not about making big statements and the philosopher does not have access to the eternal truth. 

We then started to look at cartoons and we were told to think about how every cartoon and films begin. From the Simpsons, Futurama, Bob's Burgers and South Park. We looked at the music the characters are doing there own thing at home, which is an establishing shot. Whilst looking at cartoons we looked into the disney theory and how the disney characters are connected through the films, as they are sometimes spotted in a film that they are not the main character in, as they could be seen in the background when you look carefully. We looked at how the Disney characters are connected through easter eggs, as it is form of fabrication. 

I found that this seminar was very interesting and learnt lots of points that I hadn't looked and heard about before. I found that this would definitely help me in the future, within my design work.